Three blocks the world knows by name, and a quieter way of using them that the street itself rarely advertises
Rodeo Drive is a two-mile street running from Beverwil Drive in the south to Sunset Boulevard. When people speak of luxury shopping in Beverly Hills, they almost always mean one part of it: the three blocks between Wilshire Boulevard and Little Santa Monica Boulevard, known as the Golden Triangle.
The street is shorter than its reputation, and it is easily walked in an afternoon. The difficulty is not finding the shops but knowing which to visit, in which order, and by what route into the building.
The street was platted in 1906 and was a bridle path by 1912. Its transformation was gradual. Fred Hayman opened Giorgio Beverly Hills in 1961, the street’s first high-end boutique. Aldo Gucci’s store arrived in 1968, and Van Cleef & Arpels followed in 1969. Two Rodeo Drive, a European-style outdoor shopping centre, opened in 1990, and the Rodeo Drive Walk of Style, honouring fashion figures with plaques in the pavement, was launched in 2003.
That history explains the character of Beverly Hills shopping today. It is a place of flagships and long-standing houses rather than a department store, and the experience depends on the relationship as much as the stock.
The best shopping in Beverly Hills depends on what the visit is for.
A first visit. Walk the Golden Triangle and use Two Rodeo Drive as a break in the route. This is for atmosphere and orientation, not for acquisition.
A specific piece. Go by appointment. A concierge can arrange a private viewing before you arrive, so the piece is waiting rather than searched for.
A wardrobe, a gift or an event. Here the personal shopper and the stylist are separate roles. One sources, the other decides how things are worn, and most clients benefit from both. See our guide to personal shopping services for how this works.
Luxury shopping Beverly Hills style extends past the three blocks. The nearby streets, such as Cañon Drive and Crescent Drive, are where visitors pause for restaurants and local establishments rather than flagships. A local guide is most valuable here, since the best addresses are not always those with the largest windows.
Tell us what you are looking for, and we will arrange private access to the right shops
We arrange private appointments in the boutiques, source specific pieces, coordinate fittings and alterations, and have purchases delivered to your hotel or home. The wider offer is described on our luxury goods page. We also arrange lunch or dinner nearby through our fine dining and nightlife service, and a car for the day.
The Golden Triangle, the three blocks of Rodeo Drive between Wilshire Boulevard and Little Santa Monica Boulevard, is the best-known area. The surrounding streets reward a local guide.
An afternoon is enough to walk the Golden Triangle. A day is better if you plan private appointments and fittings.
Yes. Many houses offer private viewings, which we arrange in advance and can tailor to a specific piece or a wardrobe.
It is a European-style outdoor shopping centre on Rodeo Drive, which opened in 1990.
Yes. We coordinate the sourcing, styling, fittings, and delivery, so that the day runs as a single arrangement.
