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Head of Academy (online academy for premium personal assistants)

About the Role

We are building an online academy to train premium-class personal assistants — specialists who will work with UHNW/HNW clients and concierge services. We’re looking for a Leader who will design the product, launch the platform, and bring the academy to stable profitability.

What You’ll Do

  • Design the product lineup (courses, intensives, mentoring, alumni club) and launch the platform (LMS, CRM, payments)
  • Build the financial model, unit economics, and sales system
  • Attract top industry experts; organize the development of courses, methodological materials, case studies, and standards for working with UHNW/HNW clients
  • Build partnerships with concierge agencies, Family Offices, HR departments, and recruiting boutiques; set up a graduate certification system and placement into concierge services
  • Work with the promotion team to shape positioning, funnel messaging, and attract the target audience
  • Build and lead the team (instructional designers, producers, marketers, sales)
  • Track key metrics (CAC, LTV, NPS, Retention) and continuously improve performance

What We’re Looking For

  • 3+ years of EdTech experience as Head of Product, CPO, or head of EdTech projects with successful launches from scratch
  • Fluent English
  • Strong command of unit economics, marketing funnels, and end-to-end analytics
  • Deep knowledge of the LMS platform and CRM system market
  • Understanding of modern online learning formats: microlearning, gamification, tracking, hands-on case-based learning
  • Experience with high-ticket sales and premium products in B2B and B2C
  • A refined eye and understanding of the VIP standard: familiarity with working with top executives and business owners — tact, confidentiality, business etiquette
  • Entrepreneurial mindset (ownership): willingness to take responsibility for the final financial result and quality, not just the process
  • Structure and systems thinking: ability to turn startup chaos into clear business processes, instructions, and regulations
  • Leadership and communication: skilled at negotiating with high-level experts and building an effective team

We offer

  • A strategic role with direct impact on business growth
  • Competitive compensation: fixed salary + bonuses
  • Work location: Tallinn
  • Unique cases and a global client base
  • A professional team that values ambition, speed, and exceptional quality.

Ready to be part of something extraordinary? Reach out to us and say some words about yourself in a cover letter.

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